TEAM
Concept / UX Design - Enes Olcay
Exterior Design - Brett LaBar
OVERVIEW
Before crossing the street, we look at the driver's eyes and make sure he/she is aware of us. We cross the street after making the eye contact. But it's going to be a big UX problem when the cars are self-driving. There must be a communication system that is building the trust between the human and the machine. So the pedestrians and other vehicles feel safe around the self-driving cars.
BENCHMARK
These are some examples how other brands’ concept cars are dealing with that problem. Mercedes F015 Concept is projecting a cross walk on the road. The problem with that is it is not visible during the daytime. It might work on a dark surface but if the surface is in the same color with the light, it might be problematic. Nissan IDS Concept is showing a text banner on the hood. The problem is the language. The pedestrian might not be speaking the same language. Smart Vision EQ is showing arrows and text on the front grille. The problem with that is it might not be visible from the pedestrian’s point of view.
PEDESTRIAN POINT OF VIEW
This is what a pedestrian sees before crossing the street. The front grille is difficult to see from that angle. Also it's very low.
YIELDING TO PEDESTRIAN
Blinker indicates the car is aware of the pedestrian and follows the 360° communication line. We look into the eyes of the driver before we cross. So green arrow signals are exactly where the driver eye level is. The visual communication telling the pedestrian it’s safe to cross.
NOT SAFE TO CROSS
The color of the communication line changes to the red as an indication of caution. Blinker goes bigger and smaller and let the pedestrian know that the car is not going to stop and he should watch out.
SHARES INFORMATION
The car shares critical information to the other vehicles on the road.
This project is a part of the Buick Velite Asteria project.
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